Contenu du cours
Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.
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Adopting the entrepreneur’s mindset
14:00
Where good ideas come from: problem before solution
16:00
Sources of ideas and how to filter them
15:00
Quiz — Module 1
Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.
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Running simple market research
16:00
Analysing the competition
15:00
Sizing your market: TAM, SAM, SOM
17:00
Quiz — Module 2
Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.
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Building your customer persona
16:00
Understanding needs and pain points
15:00
Writing your value proposition
16:00
Quiz — Module 3
Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.
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The Business Model Canvas: the 9 blocks
18:00
Choosing your revenue streams
16:00
Getting your cost structure under control
15:00
Quiz — Module 4
Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.
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The MVP: the minimal version that tests what matters
16:00
Testing and pre-selling on a shoestring
15:00
The go / no-go decision
15:00
Quiz — Module 5
Validate your business idea — from idea to project

The value proposition is the clear promise that explains, in a single sentence, why a customer chooses you rather than someone else. It connects what the customer wants with what you offer.

YOUR OFFER • Product / service • What it gains them • What it relieves • What sets you apart THE CUSTOMER • Job to be done • Expected benefits • Pains to avoid • Current blockers FIT the promise The value proposition emerges where the offer answers the customer exactly.

A simple formula

Fill in this template: « I help [persona] to [desired outcome] thanks to [your solution], without [the usual pain]. »

  • Example: « I help freelancers invoice in 2 minutes with a simple app, with no risk of URSSAF errors. »

A good value proposition is specific (not « the best quality »), outcome-focused and understandable in 5 seconds. If a stranger can’t tell what you bring, rework it.

Key takeaway: the value proposition links the offer to the customer in one clear sentence — I help [who] to [outcome] thanks to [solution] without [pain].

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