Contenu du cours
Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.
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Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.
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Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.
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Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.
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Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.
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Validate your business idea — from idea to project

Entrepreneurship is not first and foremost about having a brilliant idea — it is about a state of mind. Long before you pick a project, you adopt a stance that changes the way you look at everyday problems.

The entrepreneur’s reflexes

  • Notice problems instead of putting up with them: every frustration is a potential opportunity.
  • Act fast and small: testing an imperfect version beats polishing something nobody has seen.
  • Accept uncertainty: you move forward without guarantees, learning from every step.
  • Listen more than you persuade: the market is always right, your ego is not.

A myth worth dismantling

We picture the entrepreneur as a visionary genius taking enormous risks. The reality is far more down to earth: most people move forward through a series of small bets, keeping the stake low at every stage. In France, getting started costs very little today: a micro-enterprise can be registered online for free, with no share capital, and with no revenue there are no contributions to pay. The initial financial risk is therefore far lower than people assume.

The right question is not « do I have what it takes? » but « what small step can I take this week? ». That shift into action is what separates the people who launch from the people who dream.

Key takeaway: entrepreneurship is a stance first — spot problems, act small and fast, accept uncertainty. With micro-enterprise status, the starting risk is very low.

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