Validate your business idea — from idea to project

À propos du cours

Welcome to the free first step of the « Starting a business » learning path. This beginner-level course takes you right from the start: that small idea running around in your head, which you don’t yet know how to turn into a solid project.

You start from scratch: the entrepreneur’s mindset, how good ideas are born (a problem before a solution), market research, knowing your ideal customer, mapping everything out with the Business Model Canvas, then testing cheaply with an MVP. Every concept is backed by concrete examples and real figures, set in the French context (micro-enterprise status, URSSAF, INPI).

By the end, you will know whether your idea holds up, who it really serves, how it makes money, and how to test it before investing time and budget. It is the essential groundwork before moving on to the business plan, funding and company registration later in the path.

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Adopt the entrepreneur's mindset and find ideas rooted in real problems
Filter and select the idea that deserves your energy
Run simple market research and analyse the competition
Size your market using the TAM / SAM / SOM method
Build the persona of your ideal customer and write a clear value proposition
Model your project with the Business Model Canvas and calculate your break-even point
Test your idea with an MVP and a pre-sale, then decide go or no-go on the facts

Contenu du cours

Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.

Adopting the entrepreneur’s mindset

14:00
Where good ideas come from: problem before solution

16:00
Sources of ideas and how to filter them

15:00
Quiz — Module 1

Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.

Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.

Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.

Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.

Notes et avis de l’apprenant

Encore aucun avis !

Validate your business idea — from idea to project

À propos du cours

Qu’allez-vous apprendre ?

Contenu du cours

Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.

Adopting the entrepreneur’s mindset

Where good ideas come from: problem before solution

Sources of ideas and how to filter them

Quiz — Module 1

Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.

Running simple market research

Analysing the competition

Sizing your market: TAM, SAM, SOM

Quiz — Module 2

Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.

Building your customer persona

Understanding needs and pain points

Writing your value proposition

Quiz — Module 3

Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.

The Business Model Canvas: the 9 blocks

Choosing your revenue streams

Getting your cost structure under control

Quiz — Module 4

Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.

The MVP: the minimal version that tests what matters

Testing and pre-selling on a shoestring

The go / no-go decision

Quiz — Module 5

À propos du cours

Qu’allez-vous apprendre ?

Contenu du cours

Module 1 — The entrepreneurial mindset & finding your idea The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.

Module 2 — Understanding your market Market research, competitor analysis and sizing your market.

Module 3 — Targeting your ideal customer Building a persona, understanding needs and pain points, writing a value proposition.

Module 4 — Modelling your project The Business Model Canvas and its 9 blocks, revenue streams and cost structure.

Module 5 — Testing before you launch The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.

Notes et avis de l’apprenant

Recevez les nouveautés Postdy

Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.

Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.

Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.

Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.

Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.