Contenu du cours
Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.
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Adopting the entrepreneur’s mindset
14:00
Where good ideas come from: problem before solution
16:00
Sources of ideas and how to filter them
15:00
Quiz — Module 1
Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.
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Running simple market research
16:00
Analysing the competition
15:00
Sizing your market: TAM, SAM, SOM
17:00
Quiz — Module 2
Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.
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Building your customer persona
16:00
Understanding needs and pain points
15:00
Writing your value proposition
16:00
Quiz — Module 3
Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.
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The Business Model Canvas: the 9 blocks
18:00
Choosing your revenue streams
16:00
Getting your cost structure under control
15:00
Quiz — Module 4
Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.
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The MVP: the minimal version that tests what matters
16:00
Testing and pre-selling on a shoestring
15:00
The go / no-go decision
15:00
Quiz — Module 5
Validate your business idea — from idea to project

The MVP (Minimum Viable Product) is the smallest version of your offer capable of testing an assumption with real customers. The goal is not to impress, but to learn fast and cheaply.

The Build → Measure → Learn loop

BUILD a simple, quick MVP MEASURE the real reactions LEARN keep, adjust or pivot Fast loop repeated at low cost

Some examples of MVPs

  • A sales page with a « pre-order » button, before anything is produced.
  • A service delivered manually to 5 customers, with no automation and no app.
  • A demo video to gauge interest.
  • A plain spreadsheet or an Instagram account before any website.

A good MVP is built in a few days for a few tens of euros. If « just testing » takes six months and 20,000 €, it is no longer an MVP. Better the embarrassment of an imperfect product than the ruin of a perfect product nobody was waiting for.

Key takeaway: the MVP is the minimal version that tests an assumption with real customers, inside the Build → Measure → Learn loop, fast and at low cost.

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