Validate your business idea — from idea to project

Categories: Starting a Business
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About Course

Welcome to the free first step of the “Starting a business” learning path. This beginner-level course takes you right from the start: that small idea running around in your head, which you don’t yet know how to turn into a solid project.

You start from scratch: the entrepreneur’s mindset, how good ideas are born (a problem before a solution), market research, knowing your ideal customer, mapping everything out with the Business Model Canvas, then testing cheaply with an MVP. Every concept is backed by concrete examples and real figures, set in the French context (micro-enterprise status, URSSAF, INPI).

By the end, you will know whether your idea holds up, who it really serves, how it makes money, and how to test it before investing time and budget. It is the essential groundwork before moving on to the business plan, funding and company registration later in the path.

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What Will You Learn?

  • Adopt the entrepreneur's mindset and find ideas rooted in real problems
  • Filter and select the idea that deserves your energy
  • Run simple market research and analyse the competition
  • Size your market using the TAM / SAM / SOM method
  • Build the persona of your ideal customer and write a clear value proposition
  • Model your project with the Business Model Canvas and calculate your break-even point
  • Test your idea with an MVP and a pre-sale, then decide go or no-go on the facts

Course Content

Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.

Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.

Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.

Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.

Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.

Go further with a trainer

Group workshop

124,17 

Two hours in a small group, 8 seats. The price shown is per person. To move forward with others and leave with a first deliverable.

  • 1 session of 120 minutes
  • Remote (video call)
  • Written reply within 48 business hours
  • To be used within 3 months
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Kick-start

790,00 

Two sessions to unblock a specific point, with a review of your work. The format to try it out.

  • 2 sessions of 45 minutes
  • 1 deliverable review
  • Remote (video call)
  • Written reply within 48 business hours
  • To be used within 3 months
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Ongoing support

1 490,00 

Four sessions spread across your course, two reviews of your deliverables. The format that suits most learners.

  • 4 sessions of 45 minutes
  • 2 deliverable reviews
  • Remote (video call), On site at our premises
  • Written reply within 48 business hours
  • To be used within 6 months
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Intensive

2 290,00 

Eight sessions and four reviews over a year, on site if you wish. For a career change or a full professional project.

  • 8 sessions of 45 minutes
  • 4 deliverable reviews
  • Remote (video call), On site at our premises, On site at the client's (in-house)
  • Written reply within 48 business hours
  • To be used within 12 months
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Indicative prices, converted from the euro