Sales strategy & customer acquisition
About Course
Selling is the engine of every business. A great offer is not enough: without customers there is no revenue, no growth and no future. This intermediate-level course gives you a complete, actionable method to attract, convince and retain customers, in B2B as well as B2C.
You start with buying psychology and the customer journey, then build your acquisition machine: outbound and inbound prospecting, lead qualification, the sales meeting and the close. Every concept is backed by concrete real-world examples, ready-to-use scripts and clear diagrams.
By the end, you will know how to price with method, design tiered offers that lift your average order value, and steer your sales activity with a CRM. You walk away with a repeatable selling system that turns strangers into loyal customers and advocates.
Course Content
Module 1 — Understanding selling and the customer journey
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The psychology of buying
14:00 -
The AIDA model
15:00 -
Sales funnel and customer journey
16:00 -
Quiz — Module 1
Module 2 — Prospecting and generating leads
Module 3 — The sales meeting and the close
Module 4 — Setting prices and building offers
Module 5 — Building loyalty and steering with a CRM
Go further with a trainer
Technical and educational support is included in your training and remains free of charge. What follows is individual coaching, in addition.
Group workshop
Two hours in a small group, 8 seats. The price shown is per person. To move forward with others and leave with a first deliverable.
- 1 session of 120 minutes
- Remote (video call)
- Written reply within 48 business hours
- To be used within 3 months
Kick-start
Two sessions to unblock a specific point, with a review of your work. The format to try it out.
- 2 sessions of 45 minutes
- 1 deliverable review
- Remote (video call)
- Written reply within 48 business hours
- To be used within 3 months
Ongoing support
Four sessions spread across your course, two reviews of your deliverables. The format that suits most learners.
- 4 sessions of 45 minutes
- 2 deliverable reviews
- Remote (video call), On site at our premises
- Written reply within 48 business hours
- To be used within 6 months
Intensive
Eight sessions and four reviews over a year, on site if you wish. For a career change or a full professional project.
- 8 sessions of 45 minutes
- 4 deliverable reviews
- Remote (video call), On site at our premises, On site at the client's (in-house)
- Written reply within 48 business hours
- To be used within 12 months
Student Ratings & Reviews
