Contenu du cours
Module 1 — Getting found on the marketplace
Craft strong titles and keywords, pick the right categories, complete your shop profile and understand internal visibility.
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Crafting strong titles and keywords for your listings
15:00
Choosing the right categories
14:00
Completing your shop profile and understanding internal visibility
15:00
Quiz — Module 1
Module 2 — Listings that convert
Professional photos, persuasive descriptions, psychological pricing and social proof.
0/4
Professional photos that create desire
16:00
Persuasive descriptions: benefits before features
15:00
Psychological pricing, promotions and social proof
16:00
Quiz — Module 2
Module 3 — Promotions and customer loyalty
Run promotions and flash sales, offer bundles, follow up with customers and encourage repeat purchases.
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Running promotions and flash sales
15:00
Offering bundles and increasing the average order
14:00
Following up, using the wishlist and encouraging repeat purchases
16:00
Quiz — Module 3
Module 4 — Reputation and growth
Build a solid reputation, deliver customer service that creates loyalty, analyse your statistics and plan your growth.
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Building a solid reputation
15:00
Customer service that creates loyalty
14:00
Analysing your statistics and planning your growth
16:00
Quiz — Module 4
Growing your shop on the Postdy marketplace

A well-designed promotion grabs attention, triggers purchases and makes your shop known. But slashing prices with no strategy simply eats your margin without building anything. The challenge is to promote intelligently.

Types of promotion

  • The classic discount (15% off) on one or several products.
  • The flash sale: a steep discount over a very short window, which creates urgency.
  • The volume discount: « 50% off the second item », which lifts the average order value.
  • Free shipping above a certain amount, which encourages buyers to add an item.

Promoting without devaluing yourself

A few principles so your promotions actually serve your shop:

  • Set a limited, clearly displayed duration: with no deadline, there is no urgency.
  • Protect your margin: work out the discounted price before announcing it.
  • Save the big discounts for key moments (launches, clearing stock, peak seasons).
  • Avoid the permanent promotion: if everything is always on sale, nothing has value any more.

A well-announced 48-hour flash sale can generate more sales than a lukewarm discount stretched over a month: it is scarcity in time that pushes people to decide now.

Key takeaway: vary the formats (discount, flash sale, volume deal, free shipping), keep the duration short to create urgency and always protect your margin. Avoid permanent promotions.

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