Before you sell, two settings immediately reassure the buyer: your shipping policy and your return policy. They answer the questions every customer asks before ordering: « when will I get it? » and « can I send it back? ».

The shipping policy

• Preparation times: how long between the order and the dispatch.
• Delivery methods: the options you offer and any charges attached to them.
• Clarity: announce realistic timescales that you are sure you can meet.

The return policy

• Conditions: in which cases and within what timeframe a return is possible.
• Procedure: how the customer goes about returning an item.
• Transparency: a clear policy prevents misunderstandings and disputes.

Why this is decisive

This information is entered in your shop settings, from the seller dashboard. A hesitant buyer is often reassured by a clear return policy: it lowers their perceived risk and encourages them to order. In other words, filling in these settings properly is already a way of selling more.

Key takeaway: announce realistic shipping times and a clear return policy; that transparency reassures the buyer and encourages the order.