Sales strategy & customer acquisition

Selling is the engine of every business. A great offer is not enough: without customers there is no revenue, no growth and no future. This intermediate-level course gives you a complete, actionable method to attract, convince and retain customers, in B2B as well as B2C.

You start with buying psychology and the customer journey, then build your acquisition machine: outbound and inbound prospecting, lead qualification, the sales meeting and the close. Every concept is backed by concrete real-world examples, ready-to-use scripts and clear diagrams.

By the end, you will know how to price with method, design tiered offers that lift your average order value, and steer your sales activity with a CRM. You walk away with a repeatable selling system that turns strangers into loyal customers and advocates.