Coupons are a simple and effective sales lever.

Creating a coupon

  1. Go to Marketing → Coupons and add a new one.
  2. Pick the type: a fixed amount or a percentage.
  3. Set the conditions: minimum spend, expiry date, which products it applies to.

Ideas to try

  • A welcome code (10% off).
  • A seasonal offer with a time limit.
  • Free shipping via a coupon code.

Key takeaway: an offer with a deadline creates the sense of urgency that turns browsers into buyers.

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