Contenu du cours
Module 1 — Discovering WooCommerce and setting up your store
Understand what WooCommerce is, install it and configure the basics of your store.
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Module 2 — Creating and managing your products
Simple and variable products, categories, images and stock management.
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Module 3 — Payments, shipping and taxes
Set up how you get paid, what shipping costs and how VAT is applied.
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Module 4 — Running your store day to day
Process orders, keep track of customers and set up promotions.
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Module 5 — Boosting your sales
Product pages that convert, cross-selling and everyday best practice.
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Selling Online with WooCommerce

WooCommerce can suggest other products to increase the size of each order.

Two techniques

  • Cross-selling: offering complementary products in the cart — a case to go with a phone, for instance.
  • Upselling: suggesting a higher-end version on the product page itself.

You set these suggestions up in the « Linked Products » tab of each product.

Key takeaway: used well, these suggestions raise the average order value without feeling pushy.

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