Contenu du cours
Module 1 — Discovering WooCommerce and setting up your store
Understand what WooCommerce is, install it and configure the basics of your store.
0/4
What is WooCommerce?
11:00
Installing WooCommerce and running the setup wizard
11:00
The store settings that really matter
12:00
Quiz — Module 1
Module 2 — Creating and managing your products
Simple and variable products, categories, images and stock management.
0/4
Adding a simple product
13:00
Variable products and categories
13:00
Managing stock
10:00
Quiz — Module 2
Module 3 — Payments, shipping and taxes
Set up how you get paid, what shipping costs and how VAT is applied.
0/4
Setting up payment methods
12:00
Shipping zones and rates
12:00
Handling VAT and taxes
11:00
Quiz — Module 3
Module 4 — Running your store day to day
Process orders, keep track of customers and set up promotions.
0/4
Processing orders
12:00
Customers and automatic emails
10:00
Coupons and promotions
11:00
Quiz — Module 4
Module 5 — Boosting your sales
Product pages that convert, cross-selling and everyday best practice.
0/4
A product page that converts
12:00
Cross-selling and upselling
11:00
Best practice and tracking results
10:00
Quiz — Module 5
Selling Online with WooCommerce

Coupons are a simple and effective sales lever.

Creating a coupon

  1. Go to Marketing → Coupons and add a new one.
  2. Pick the type: a fixed amount or a percentage.
  3. Set the conditions: minimum spend, expiry date, which products it applies to.

Ideas to try

  • A welcome code (10% off).
  • A seasonal offer with a time limit.
  • Free shipping via a coupon code.

Key takeaway: an offer with a deadline creates the sense of urgency that turns browsers into buyers.

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