The store settings that really matter

Before you sell anything, get the fundamentals right under WooCommerce → Settings.

General: store address, the countries and regions you sell to, and your currency.
Products: weight and dimension units, plus stock management.
Accounts and privacy: whether customers create an account at checkout, and data protection options.

Tip: set your country and currency correctly from day one — they drive taxes, shipping and the way prices are displayed.