Contenu du cours
Module 1 — Sales fundamentals
The role of the salesperson, the stages of the sales cycle and first impressions.
0/4
The salesperson’s role and mindset
12:00
The stages of the sales cycle
13:00
First impressions
10:00
Quiz — Module 1
Module 2 — Uncovering the need
Asking the right questions, practising active listening and rephrasing.
0/4
Asking the right questions
13:00
Active listening
12:00
Rephrasing
11:00
Quiz — Module 2
Module 3 — Making your case and winning agreement
Turning features into benefits, building your pitch and handling objections.
0/4
Turning features into benefits
13:00
Building your pitch
12:00
Handling objections
13:00
Quiz — Module 3
Module 4 — Closing and building loyalty
Closing techniques, follow-up and building loyalty through referrals.
0/4
Closing techniques
13:00
Follow-up
11:00
Building loyalty and earning referrals
12:00
Quiz — Module 4
Sales techniques

Keeping a customer costs far less than winning a new one. A loyal customer buys again and, above all, talks about you to the people around them.

Nurturing the relationship

  • Personalise your contact: remember their preferences.
  • Bring value regularly (tips, new offerings).
  • Deal with problems quickly and properly.

Asking for a referral

Do not hesitate to ask, at the right moment, for a referral: « If you are happy with this, do you know anyone else I could help? » A satisfied customer is glad to recommend you, but rarely thinks of doing it spontaneously, so it is up to you to ask.

Well done: you now master the full sales cycle, from the first impression to long-term loyalty. Over to you!

Précédent
Suivant

Learning often happens in classrooms
but it doesn’t have to.

+33 7 69 66 94 80
info@postdy.fr
Prix indicatifs, convertis depuis l'euro