Contenu du cours
Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.
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Adopting the entrepreneur’s mindset
14:00
Where good ideas come from: problem before solution
16:00
Sources of ideas and how to filter them
15:00
Quiz — Module 1
Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.
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Running simple market research
16:00
Analysing the competition
15:00
Sizing your market: TAM, SAM, SOM
17:00
Quiz — Module 2
Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.
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Building your customer persona
16:00
Understanding needs and pain points
15:00
Writing your value proposition
16:00
Quiz — Module 3
Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.
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The Business Model Canvas: the 9 blocks
18:00
Choosing your revenue streams
16:00
Getting your cost structure under control
15:00
Quiz — Module 4
Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.
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The MVP: the minimal version that tests what matters
16:00
Testing and pre-selling on a shoestring
15:00
The go / no-go decision
15:00
Quiz — Module 5
Validate your business idea — from idea to project

Once the tests are done, you have to decide: launch (go), adjust and retest (pivot), or walk away (no-go). A decision based on facts, not on emotional attachment to the idea.

Proven demand Feasibility (cost, skills) PIVOT strong demand but hard to deliver: simplify the offer GO demand + feasible: launch it NO-GO no demand, no feasibility: change idea RETEST feasible but little demand: rework the offer

The decision criteria

  • Proof of demand: were there genuine pre-orders or sign-ups?
  • Feasibility: can I deliver with my resources and skills?
  • Viability: is the break-even point reachable?
  • Motivation: do I still have the energy to carry this project?

A no-go is not a failure: it saves you months of work and a pile of money. Plenty of successful entrepreneurs dropped several ideas before the right one. What matters is deciding early, on the facts, and coming back stronger.

Key takeaway: cross proven demand with feasibility to decide go, pivot, retest or no-go. Walking away in time, on the facts, is a win, not a failure.

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