Contenu du cours
Module 1 — The entrepreneurial mindset & finding your idea
The entrepreneur's mindset, where good ideas come from, sources of inspiration and how to filter them.
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Adopting the entrepreneur’s mindset
14:00
Where good ideas come from: problem before solution
16:00
Sources of ideas and how to filter them
15:00
Quiz — Module 1
Module 2 — Understanding your market
Market research, competitor analysis and sizing your market.
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Running simple market research
16:00
Analysing the competition
15:00
Sizing your market: TAM, SAM, SOM
17:00
Quiz — Module 2
Module 3 — Targeting your ideal customer
Building a persona, understanding needs and pain points, writing a value proposition.
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Building your customer persona
16:00
Understanding needs and pain points
15:00
Writing your value proposition
16:00
Quiz — Module 3
Module 4 — Modelling your project
The Business Model Canvas and its 9 blocks, revenue streams and cost structure.
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The Business Model Canvas: the 9 blocks
18:00
Choosing your revenue streams
16:00
Getting your cost structure under control
15:00
Quiz — Module 4
Module 5 — Testing before you launch
The MVP, testing and pre-selling on a shoestring, and the go / no-go decision.
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The MVP: the minimal version that tests what matters
16:00
Testing and pre-selling on a shoestring
15:00
The go / no-go decision
15:00
Quiz — Module 5
Validate your business idea — from idea to project

Trying to please « everyone » means reaching nobody. The persona is a detailed portrait of your ideal customer: one specific person, whom you address as you would a friend.

What goes into a persona sheet

Lea, 32 Freelancer in Lyon Goals • Save time • Look professional to clients • Keep her budget under control Channels: Instagram, Google Frustrations (pain points) • Loses hours on admin • Tools too costly and complex • Afraid of invoicing mistakes Budget: 20 to 40 €/month Typical quote “I want to invoice in 2 minutes and be sure I haven’t forgotten anything for URSSAF.” What Lea says out loud sums up the need to solve.

The key sections

  • Identity: first name, age, situation, job (make them feel alive).
  • Goals: what they are trying to achieve.
  • Frustrations: what is stopping them from getting there today.
  • Budget and channels: how much they can pay, where they get their information.

A good persona fits on one page and is built from your real interviews, not your imagination. Once Lea is clearly defined, every decision (messaging, price, channel) becomes obvious: « does this help Lea? ».

Key takeaway: the persona is a precise portrait of your ideal customer (identity, goals, frustrations, budget). It guides every decision you make.

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