Sales techniques

Categories: Business
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About Course

Selling is a skill you can learn — it is not a gift reserved for a lucky few, nor a matter of smooth talking. This course gives you a clear, step-by-step method for winning people over without ever pushing them.

You will discover the mindset of a good salesperson, the art of uncovering the real need through the right questions, the way to turn your selling points into concrete benefits, and finally the techniques for closing and building loyalty. By the end, you will be able to run a sales conversation from start to finish, with confidence and integrity.

What Will You Learn?

  • Adopt the mindset of a good salesperson
  • Master the stages of the sales cycle
  • Uncover the real need through the right questions
  • Turn your selling points into concrete benefits
  • Handle objections calmly
  • Close sales and build lasting loyalty

Course Content

Module 1 — Sales fundamentals
The role of the salesperson, the stages of the sales cycle and first impressions.

Module 2 — Uncovering the need
Asking the right questions, practising active listening and rephrasing.

Module 3 — Making your case and winning agreement
Turning features into benefits, building your pitch and handling objections.

Module 4 — Closing and building loyalty
Closing techniques, follow-up and building loyalty through referrals.

Go further with a trainer

Group workshop

124,17 

Two hours in a small group, 8 seats. The price shown is per person. To move forward with others and leave with a first deliverable.

  • 1 session of 120 minutes
  • Remote (video call)
  • Written reply within 48 business hours
  • To be used within 3 months
Choose this plan

Kick-start

790,00 

Two sessions to unblock a specific point, with a review of your work. The format to try it out.

  • 2 sessions of 45 minutes
  • 1 deliverable review
  • Remote (video call)
  • Written reply within 48 business hours
  • To be used within 3 months
Choose this plan

Ongoing support

1 490,00 

Four sessions spread across your course, two reviews of your deliverables. The format that suits most learners.

  • 4 sessions of 45 minutes
  • 2 deliverable reviews
  • Remote (video call), On site at our premises
  • Written reply within 48 business hours
  • To be used within 6 months
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Intensive

2 290,00 

Eight sessions and four reviews over a year, on site if you wish. For a career change or a full professional project.

  • 8 sessions of 45 minutes
  • 4 deliverable reviews
  • Remote (video call), On site at our premises, On site at the client's (in-house)
  • Written reply within 48 business hours
  • To be used within 12 months
Choose this plan

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Indicative prices, converted from the euro