Digital strategy — website, SEO, social media & email marketing
About Course
Welcome to the digital strategy course of the “Starting a business” learning path. No business today can do without a solid online presence. This course walks you through, step by step, how to build a complete and consistent digital strategy, from brand positioning all the way to online advertising.
You will learn how to define your brand identity, build a professional website with WordPress or Shopify, get found on Google through search engine optimisation (SEO), run social media accounts (Instagram, LinkedIn, TikTok) and keep your audience close through email marketing. Every concept is taught with real, free tools you can start using on day one.
By the end, you will be able to steer your online visibility like a professional: pick your channels, produce content, measure your results with Google Analytics and invest wisely in advertising. This is the essential foundation for turning a business idea into a profitable digital presence.
Course Content
Module 1 — Digital strategy & brand identity
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Positioning and brand image
15:00 -
Visual identity guidelines and consistency
14:00 -
SMART goals and choosing your channels
16:00 -
Quiz — Module 1
Module 2 — Building your web presence
Module 3 — Getting found: SEO
Module 4 — Social media & content
Module 5 — Email marketing, newsletters & online advertising
Go further with a trainer
Technical and educational support is included in your training and remains free of charge. What follows is individual coaching, in addition.
Group workshop
Two hours in a small group, 8 seats. The price shown is per person. To move forward with others and leave with a first deliverable.
- 1 session of 120 minutes
- Remote (video call)
- Written reply within 48 business hours
- To be used within 3 months
Kick-start
Two sessions to unblock a specific point, with a review of your work. The format to try it out.
- 2 sessions of 45 minutes
- 1 deliverable review
- Remote (video call)
- Written reply within 48 business hours
- To be used within 3 months
Ongoing support
Four sessions spread across your course, two reviews of your deliverables. The format that suits most learners.
- 4 sessions of 45 minutes
- 2 deliverable reviews
- Remote (video call), On site at our premises
- Written reply within 48 business hours
- To be used within 6 months
Intensive
Eight sessions and four reviews over a year, on site if you wish. For a career change or a full professional project.
- 8 sessions of 45 minutes
- 4 deliverable reviews
- Remote (video call), On site at our premises, On site at the client's (in-house)
- Written reply within 48 business hours
- To be used within 12 months
Student Ratings & Reviews
