Your shop name is far more than a detail: it is your identity on the Postdy marketplace. It appears on your storefront, on your products and in your shop URL, the web address that leads straight to your page.

Choosing a good name

• Simple and memorable: a short name is easier to remember and to share.
• Evocative: ideally it hints at what you sell or at the world you belong to.
• Unambiguous: avoid awkward spellings or names too close to another shop’s.

Understanding the shop URL

From your name, the marketplace generates a shop URL, for example marketplace.postdy.fr/boutique/your-name. This is the link you will share on social media, on business cards or in emails. A clear name therefore gives a clear URL.

• Check that the suggested URL is easy to read and easy to say out loud.
• Where you can, keep the same identity as on your social media accounts so people recognise you.

A choice to settle early

The name and URL are best fixed right at the start, because they will follow you and help people find you. Give them a few minutes’ thought before confirming: they are the cornerstone of all your communication as a seller.

Key takeaway: a simple, evocative shop name determines your URL — the link you will share everywhere. Choose it carefully from the outset.