A shop that inspires confidence is recognisable at a glance thanks to two visual elements: the logo and the banner. They are the first signs of professionalism a visitor picks up on.

The logo: your signature

• It appears on your storefront and next to your name: it is your symbol.
• Go for a square image, sharp, that stays readable even at small sizes.
• No professional logo? A simple visual with your initial or your shop name is enough to get started.

The banner: your storefront writ large

• This is the wide image at the top of your page: it sets the scene and the mood of your shop.
• Choose a wide, horizontal format in good resolution to avoid any blurriness.
• Avoid cramming in text: a beautiful image connected to your products usually works best.

The anatomy of your storefront

Here is how the logo, banner, name and description are laid out on your public shop page.

Tip: keep the colours consistent across your logo, your banner and your future product pages. That harmony reinforces the sense of seriousness and trust.

Key takeaway: the logo (square, sharp) is your signature and the banner (wide, high resolution) sets the scene; together they create the first impression of professionalism.