Digital strategy — website, SEO, social media & email marketing

Welcome to the digital strategy course of the « Starting a business » learning path. No business today can do without a solid online presence. This course walks you through, step by step, how to build a complete and consistent digital strategy, from brand positioning all the way to online advertising.

You will learn how to define your brand identity, build a professional website with WordPress or Shopify, get found on Google through search engine optimisation (SEO), run social media accounts (Instagram, LinkedIn, TikTok) and keep your audience close through email marketing. Every concept is taught with real, free tools you can start using on day one.

By the end, you will be able to steer your online visibility like a professional: pick your channels, produce content, measure your results with Google Analytics and invest wisely in advertising. This is the essential foundation for turning a business idea into a profitable digital presence.