Speed is not a technical detail: it is a business issue.
Three reasons to pay attention
- Search rankings (SEO): Google uses speed as a ranking factor. A fast site climbs in the results.
- User experience (UX): an impatient visitor leaves a site that drags.
- Conversions: every second saved increases the chance that a visitor buys or gets in touch.
Key takeaway: speed influences both your visibility and your revenue.