Contenu du cours
Module 1 — Getting found on the marketplace
Craft strong titles and keywords, pick the right categories, complete your shop profile and understand internal visibility.
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Crafting strong titles and keywords for your listings
15:00
Choosing the right categories
14:00
Completing your shop profile and understanding internal visibility
15:00
Quiz — Module 1
Module 2 — Listings that convert
Professional photos, persuasive descriptions, psychological pricing and social proof.
0/4
Professional photos that create desire
16:00
Persuasive descriptions: benefits before features
15:00
Psychological pricing, promotions and social proof
16:00
Quiz — Module 2
Module 3 — Promotions and customer loyalty
Run promotions and flash sales, offer bundles, follow up with customers and encourage repeat purchases.
0/4
Running promotions and flash sales
15:00
Offering bundles and increasing the average order
14:00
Following up, using the wishlist and encouraging repeat purchases
16:00
Quiz — Module 3
Module 4 — Reputation and growth
Build a solid reputation, deliver customer service that creates loyalty, analyse your statistics and plan your growth.
0/4
Building a solid reputation
15:00
Customer service that creates loyalty
14:00
Analysing your statistics and planning your growth
16:00
Quiz — Module 4
Growing your shop on the Postdy marketplace

You can only steer well what you measure. Your shop statistics tell you what is working and what is stuck. Reading them regularly turns your decisions into informed choices rather than gut feelings.

The metrics to track

  • The views on your listings: they measure your visibility (top of the funnel).
  • The conversion rate: the share of visitors who buy (listing quality).
  • Sales and average order value: your revenue and how it is trending.
  • Your star products: what sells best, to feature and to build variations around.

Reading in order to act

Every number suggests an action:

  • Lots of views but few sales? The listing or the price is the problem: rework the photos, the description, the positioning.
  • Few views? That is a visibility issue: revisit titles, keywords and categories (module 1).
  • A star product flying off the shelves? Build variations, offer it as a bundle, feature it prominently.

Planning your growth

From these findings, set a course for the next few months: widen the range around your best-sellers, adjust prices where the margin allows, test new categories, and set simple numeric targets (number of sales, average order value). Growth is not a stroke of luck: it is a series of small adjustments guided by your numbers.

Key takeaway: track views, conversion, sales and star products; each metric points to an action. Plan your growth by widening the range and adjusting prices, backed by the numbers.

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