Contenu du cours
Module 1 — Getting found on the marketplace
Craft strong titles and keywords, pick the right categories, complete your shop profile and understand internal visibility.
0/4
Crafting strong titles and keywords for your listings
15:00
Choosing the right categories
14:00
Completing your shop profile and understanding internal visibility
15:00
Quiz — Module 1
Module 2 — Listings that convert
Professional photos, persuasive descriptions, psychological pricing and social proof.
0/4
Professional photos that create desire
16:00
Persuasive descriptions: benefits before features
15:00
Psychological pricing, promotions and social proof
16:00
Quiz — Module 2
Module 3 — Promotions and customer loyalty
Run promotions and flash sales, offer bundles, follow up with customers and encourage repeat purchases.
0/4
Running promotions and flash sales
15:00
Offering bundles and increasing the average order
14:00
Following up, using the wishlist and encouraging repeat purchases
16:00
Quiz — Module 3
Module 4 — Reputation and growth
Build a solid reputation, deliver customer service that creates loyalty, analyse your statistics and plan your growth.
0/4
Building a solid reputation
15:00
Customer service that creates loyalty
14:00
Analysing your statistics and planning your growth
16:00
Quiz — Module 4
Growing your shop on the Postdy marketplace

Customer service starts before the sale and continues long after it. More often than the product itself, it is what turns an occasional buyer into a loyal customer who recommends your shop.

Before, during, after

  • Before the purchase: answering quickly removes the last doubts and triggers the sale.
  • During: confirm the order, share shipping news, reassure buyers about tracking.
  • After: check that everything is fine and handle any problem with a smile.

Turning a problem into loyalty

A hiccup (a delay, a damaged item) is not a disaster: it is a chance to show how serious you are. The way you fix a problem leaves a lasting impression.

  • Acknowledge the problem without over-explaining yourself.
  • Offer a clear, fast solution (replacement, goodwill gesture).
  • Follow through until it is fully resolved.

A customer whose problem was handled with care often becomes more loyal than one who never had an issue at all. They tested your reliability, and you passed.

Key takeaway: customer service that is present before, during and after the sale creates loyalty. Handled well, a problem strengthens trust instead of breaking it.

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