Contenu du cours
Module 1 — Getting found on the marketplace
Craft strong titles and keywords, pick the right categories, complete your shop profile and understand internal visibility.
0/4
Crafting strong titles and keywords for your listings
15:00
Choosing the right categories
14:00
Completing your shop profile and understanding internal visibility
15:00
Quiz — Module 1
Module 2 — Listings that convert
Professional photos, persuasive descriptions, psychological pricing and social proof.
0/4
Professional photos that create desire
16:00
Persuasive descriptions: benefits before features
15:00
Psychological pricing, promotions and social proof
16:00
Quiz — Module 2
Module 3 — Promotions and customer loyalty
Run promotions and flash sales, offer bundles, follow up with customers and encourage repeat purchases.
0/4
Running promotions and flash sales
15:00
Offering bundles and increasing the average order
14:00
Following up, using the wishlist and encouraging repeat purchases
16:00
Quiz — Module 3
Module 4 — Reputation and growth
Build a solid reputation, deliver customer service that creates loyalty, analyse your statistics and plan your growth.
0/4
Building a solid reputation
15:00
Customer service that creates loyalty
14:00
Analysing your statistics and planning your growth
16:00
Quiz — Module 4
Growing your shop on the Postdy marketplace

On a marketplace, your reputation is your most valuable asset. It is built slowly, review after review, and boils down to a number and a few stars that every buyer checks before trusting you.

What builds a reputation

  • Consistent quality: the product received matches, or exceeds, what was promised.
  • Responsiveness: answering questions and messages quickly and politely.
  • Meeting deadlines: announcing a realistic lead time and sticking to it.
  • Transparency: describing the product honestly, limitations included.

Getting and handling reviews

Reviews do not fall from the sky: most satisfied customers never leave one spontaneously. Ask for them tactfully.

  • After delivery, politely invite the customer to share their review.
  • Faced with a negative review, reply calmly and offer a solution: your answer is read by future buyers.
  • Never try to game your reviews: lost trust cannot be bought back.

A well-handled negative review can reassure buyers more than a perfect score: it proves you are present and accountable when something goes wrong. That reliability is what buyers reward.

Key takeaway: reputation is built on consistent quality, responsiveness and meeting deadlines. Ask for reviews tactfully and handle negative ones calmly, with solutions.

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