Contenu du cours
Module 1 — Getting found on the marketplace
Craft strong titles and keywords, pick the right categories, complete your shop profile and understand internal visibility.
0/4
Crafting strong titles and keywords for your listings
15:00
Choosing the right categories
14:00
Completing your shop profile and understanding internal visibility
15:00
Quiz — Module 1
Module 2 — Listings that convert
Professional photos, persuasive descriptions, psychological pricing and social proof.
0/4
Professional photos that create desire
16:00
Persuasive descriptions: benefits before features
15:00
Psychological pricing, promotions and social proof
16:00
Quiz — Module 2
Module 3 — Promotions and customer loyalty
Run promotions and flash sales, offer bundles, follow up with customers and encourage repeat purchases.
0/4
Running promotions and flash sales
15:00
Offering bundles and increasing the average order
14:00
Following up, using the wishlist and encouraging repeat purchases
16:00
Quiz — Module 3
Module 4 — Reputation and growth
Build a solid reputation, deliver customer service that creates loyalty, analyse your statistics and plan your growth.
0/4
Building a solid reputation
15:00
Customer service that creates loyalty
14:00
Analysing your statistics and planning your growth
16:00
Quiz — Module 4
Growing your shop on the Postdy marketplace

A customer who has already bought from you is far cheaper to convince than a new one: they know you and already trust you. Customer loyalty is the engine of a shop that lasts. It works like a loop.

FIRST PURCHASE the customer discovers you GREAT EXPERIENCE top product + service REVIEW + WISHLIST they rate and save FOLLOW-UP offer, new arrival REPEAT PURCHASE they come back to buy

Keeping the loop turning

  • Take care of the experience: a neatly packed parcel, a thank-you note and a delivery date you keep all leave a mark.
  • Encourage reviews: after delivery, politely invite the customer to leave one.
  • Use the wishlist: buyers save products they are interested in; a price drop or a restock on a wishlisted product is the perfect reason to follow up.
  • Follow up with tact: let them know about a new arrival or a promotion, without pestering.

Every turn of the loop strengthens the relationship: a satisfied customer leaves a review, which reassures new buyers, while they themselves come back. Loyalty also feeds your acquisition.

Key takeaway: loyalty means keeping a loop turning: great experience, review and wishlist, targeted follow-up, repeat purchase. A loyal customer costs less and reassures newcomers.

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