A price is not just a number: it is a message. It signals your positioning and shapes how quality is perceived. Displayed well and backed by social proof, it reassures buyers and pushes them to purchase.

Psychological pricing and promotions

• A round price (€50) feels premium; a price just below (€49.90) feels more affordable.
• Showing the crossed-out price next to the sale price makes the saving tangible.
• A dated promotion (« until Sunday ») creates a useful sense of urgency.

Positioning yourself on the price / quality matrix

Price has to be considered alongside the perceived quality of your listing (photos, description, reviews). Here are the four possible positions.

Social proof reassures

Before buying, customers look at what others think. Put your trust signals front and centre:

• The number of reviews and the average rating.
• The number of sales already made.
• The detailed reviews that describe a real experience.

A product showing « 120 sales, 4.8/5 » is infinitely more reassuring than a listing with no track record, even at the same price. Social proof is your price’s best ally.

Key takeaway: your price sends a message; align it with the perceived quality of your listing, display promotions clearly and lean on social proof (reviews, number of sales).