On the Postdy marketplace, a buyer looking for a product types words into the search bar. If your titles do not contain those words, your listing never appears: it is invisible, however good the product may be. Your title is therefore your very first visibility tool.

A clear, keyword-rich title

A good title answers the question « what exactly is this? » using the words your customers actually use. Structure it like this: product type + key feature + detail.

• Too vague: « Candle » — nobody finds it.
• Effective: « Vanilla scented candle — natural wax, handmade ».

Placing the right keywords

Keywords are the terms buyers type. To find them, put yourself in their shoes and list every way they might search for your product.

• Use your customer’s vocabulary, not your internal jargon.
• Put the most important words at the beginning of the title.
• Spread the variants (synonyms, use cases) across the listing description and tags.
• Avoid repeating the same word ten times: it does not help and makes the listing tiring to read.

Tip: type your own keywords into the marketplace search bar and look at the automatic suggestions. They reflect what buyers are genuinely searching for.

Key takeaway: a clear, well-structured title packed with the words your customers actually type is your first lever for being found. Put the important words first.