The photo is often the first — sometimes the only — deciding factor. You do not need expensive gear : a recent smartphone and a few good habits are enough for photos that make people want to buy.

The checklist for a good product photo

Mistakes to avoid

• A cluttered background that draws attention away from the product.
• Dark or yellowish photos : daylight fixes most flaws.
• An over-edited image that no longer matches the real product : beware of disappointment and returns.

A simple, free habit : shoot near a window, during the day, with the product on a plain background (a sheet of paper, a light wall). Take several shots, then keep the sharpest ones. That small discipline alone is enough to set you apart from many sellers.

Key takeaway : neutral background, good light, several angles, sharpness and scale are the five habits of a photo that sells. A smartphone by a window is often enough.